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Internet Marketing - Do's And Do N'ts

by Latonya Myers (2023-03-23)


Footer linking: Again, the search engines caught onto this one and ignore it. It looks too much like spam. Google and Yahoo have devauled footer links altogether. Footer links can also devalue some of the quality, relevant links that you have on your site.

The biggest advantage of outsourcing your SEO needs to an agency is that you get the expertise of an entire team of SEO experts who will work on your website. Since, it is a team that only works on SEO projects, they will be up to date with the latest trends in business and hence you do not have to spend time or money in getting yourself familiar with these trends. The team will create SEO strategies for your business keeping these trends in mind.

Although having external links to your website can improve your search engine rankings; however do not over do it. Some web masters go to the extent of having unrelated sites link to the websites. This can lower your website's rankings too. If you need to have external links, you have to strategize and get links from related sites. For example, if your site is about sailing boats, make sure you have links from related sites such as boat repair instead of unrelated sites such as dog training.

Like I said there are much geekier aspects of on-page optimization which includes things like which type of site structures to use, frames, types of scripts etc. However, with the advancement of template driven and WYSIWYG* sites, many of these aspects are already pre-coded for optimization or ease of readability for those Phoenix search engine optimization Engines out there doing their creeping and crawling thing...also known as indexing.

Header tags. Header tags are the HTML code that indicates a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, is the most important. Use your primary keyword one time in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.

SEO news An important aspect of search engine optimization is the fact that you need to invest time and effort into your website on a regular basis in order get traffic and keep traffic continuously increasing. If you allow your website to sit and collect cobwebs it won't do much for you.

These SEO tips are tips that will never change and tips that if done right will leave you ahead of most competition. The main one to remember is relevance. The more relevant your link the more productive it will be.

fire-truck-at-fire-station.jpg?width=746Viral marketing is the Internet's version of Word Of Mouth referring through Internet Saturation. Viral Marketing is just as fast, just as powerful and more importantly, a perfectly legitimate way to dominate the search engines and the internet as a whole. Search Engines will always be a source of traffic, SEO is simply no longer the way to "optimize" your listings in them. Viral marketing automatically saturates the internet, leaving SEO as a naturally occurring byproduct. Viral marketing also cannot be defeated by SEO no matter the budget. The businesses that use Viral Marketing techniques to saturate the internet are light years beyond the businesses still attempting to use old school SEO techniques.